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Inspired by rich culture, unconventional living, and sharp modernity; Batia Baci Rutenberg created her iconic line, Amici, as an invocation to connection, friendship, and celebration of bold women. An expression of her extensive travelling and personal experiences, Baci articulates her exploration of women, culture, and innovation through the meticulous art of design. Both women owned and woman designed, Amici is the simple reflection of empowerment that inspires, connects, and energizes the essence of unrestrained women.


The merging of minimalism, modernity and eccentricity, Amici’s designs are inspired by earthy landscapes, cold country air and diverse culture. Designed from dreams and unconventional vision, each piece is rebellious and unrivalled within its simplicity. Made from sustainable fabrics that evoke nature’s finest, Amici seeks musing within snow-capped mountains, raw wood, clean-cut architecture, and colorful vista’s. From oversized natural fabrics and complex dyes to tomboy edges and original prints, Baci’s collection is a future-forward expression of authentic, strong, and simple living.


Rooted in sustainability and mindfulness, Amici stays true to the Baci brand values of slow-production and eco-living. Selective in materials, quality, and ethical artistry, Baci hand-picks only the finest Italian fabrics that are mostly organic, soft, and long lasting, ensuring each piece can be savored for years to come. Integrating ethical dying processes together with natural fibers, the Amici collection is an organic exposé that inspires the way of ease, sincerity, and wholesome wander.