Meet our Designer
Discover the story of Batia Rutenberg who started the Baci brand from humble beginnings.
Authentic, well-travelled and rooted in culture; this is the story of Batia Rutenberg, the designer, creator, and change-maker behind the renowned Baci brand. From humble beginnings and her grandmothers craft, we get to know her journey, inspirations, and the pinnacle moments that lead to her success today.
Where Did It All Begin?
Made for bold woman with a taste for freedom, the Baci brand is rooted in family & rich tradition.
Growing up, Batia had two incredibly talented grandmothers that travelled from Europe to Israel after WWII. One of them was a remarkable seamstress and embroider. She could sew absolutely anything, from white cotton bedclothes to handmade embroidered lace. Her other grandmother was a jack of many handy trades – old furniture restorations, knitting, crocheting, sewing, and clothing design, you name it!
"I suppose my purpose was born through my curiosity for my grandmothers craft. Through studying and admiring their skills, their passion, and their makings; I discovered a childlike sense of wonder for creativity."
The First Design...
"For my 12th birthday, I asked my parents for a very unusual gift – a sewing machine. I loved it and started learning how to sew immediately!" - Batia Rutenberg
When Batia was 14 years old, her friends predicted that she would become a jeans designer. Her deep love for fashion & creativity, led her to buying stiff denim to repurpose into comfortable stonewashed pieces with that special handmade feeling.
Inspired by rich Italian culture
Batia was first exposed to Italian culture at a young age when a family from Venice moved to her neighborhood in Israel. Their families became really good friends and allowed Batia to immerse herself into the rich Italian lifestyle.
"I was so intrigued by the Italian lifestyle, from the meticulous clothing and cherry-red wine to the earthy architecture and renaissance art, everything radiated with elegance, precision, and cultured beauty...Through this experience and deep admiration for Italian living, I decided to infuse the ‘Italian way’ into the lives of my customers through simple, authentic, and meticulous design." - Batia Rutenberg
Emphasizing beauty, aesthetics, and art, the Baci brand was created to depict a very rich culture of simple living
As an expression of her extensive travelling and personal experiences, Batia articulates her exploration of women, culture, and innovation through the meticulous art of design with her two iconic lines Baci and AMICI by Baci.
Baci
Amici by Baci
Meticulously Designed Just For You
Each Baci piece is celebration of quality fabrics and tasteful style. Discover how we thoughtful curate each piece to deliver a small slice of luxury that is truly made just for you.